If you’ve ever had a chance to taste one of these delicate treats, then you’ll know why we are pretty proud of the fact that these great wafer cookies are produced right here in Mississippi.
If you have not tasted a Pirouline, then by all means, visit their website.
Pirouline makes every moment magic. Pirouline exists because what we do best is make all the small moments in our life a little more special. The famous Pirouline swirl is your reassurance that you are enjoying the original Pirouline rolled wafers, baked fresh every day right here in Madison, Mississippi. All of those other rolled wafers made in factories overseas (and shipped across the ocean in huge shipping containers) may try to look like Pirouline, but they don’t have our swirl. Or our fresh, delicious taste!
In 1984, 3rd generation Belgium baker Peter De Beukelaer, seeking the American dream, moved to Mississippi and founded Pirouline, an innovative cookie company. Pirouline cookies are slowly toasted, rolled wafers filled with creme and sealed with an iconic and cylindrical stripe. Peter introduced a range of technical and baking innovations to create the trademarked signature swirl on the rolled wafers. Today, Pirouline is still a family business and are produced in a 115,000-square-foot baking facility that supports 200-plus team members.